Manager of Communications
Position Description
PBI seeks a creative, entrepreneurial, and dynamic professional to join our small and committed team as Manager of Communications.
Founded in 1996, Pro Bono Institute (PBI) is a Washington, D.C.-based nonprofit organization. With an unparalleled depth of knowledge, resources, and expertise, PBI is the respected resource for all things pro bono in the legal profession. PBI does not provide direct legal services. Rather, we are a catalyst, administering projects that support, guide, and inspire legal institutions to enhance access to justice, specifically through PBI’s Law Firm Pro Bono Project and Corporate Pro Bono (CPBO) Project.
Reporting to the President/CEO and COO, the Manager of Communications will collaborate with PBI colleagues to develop, direct and implement a comprehensive, integrated strategy for all PBI communications and branding, including digital platforms, website and print, and outreach to Members, stakeholders and other constituencies. Through the development of content that articulates PBI’s mission, value and benefits of its unique programs and resources, they will promote and strengthen PBI’s brand identity.
The ideal candidate will have strong aesthetic instincts for digital layouts and publishing and an exceptional eye for detail; a keen understanding of major social media platforms’ tools and distinct uses; and a passion for strategy, results, and analytics.
Responsibilities
- Develop, implement and evaluate an annual communications plan, in collaboration with PBI staff, to advance PBI’s brand identity, broaden awareness of its programs and resources, and increase its visibility.
- Write, edit, manage and produce print and online communications for external stakeholders and events, including collateral materials, PowerPoint presentations, marketing emails, speeches and talking points, among other things.
- Lead the generation of online content that engages audiences and leads to measurable action.
- Manage online vehicles such as PBI’s YouTube channel and social media to creatively and effectively communicate PBI messages and programming.
- Coordinate and implement maintenance of PBI’s website, and ensure that new and consistent information (article links, stories, and events) is posted regularly and updated weekly, including videos (when relevant), among other substantive materials.
- Ensure that PBI program content is readily accessible in accordance with internal distribution strategies and supports the priorities of the Law Firm Pro Bono Project, the Corporate Pro Bono Project, and event management; work closely with Project teams to coordinate marketing and distribution of innovative content to achieve PBI’s strategic objectives, including Law Firm Pro Bono Challenge® and Corporate Pro Bono Challenge®
- Create marketing timelines and messaging around significant initiatives and events, including all Projects’ publications, the Annual Conference and Annual Dinner, webinars, and other events.
- Manage PBI’s email and publications calendars, to include newsletters, blog, surveys, reports, monographs, fundraising materials, event materials, and press releases, among other items, for the most efficient and effective coordination.
- Support stewardship to Members and other stakeholders and outreach to potential donors.
- Ensure that all communications materials conform to PBI brand and style guidelines and maintain a consistent look and feel.
- Regularly track and measure the level of engagement through analytical dashboards, and revise tactics as necessary to enhance the benefit to PBI.
Qualifications
PBI is seeking an accomplished Manager of Communications who has at least eight (8) years of communications experience, ideally in a management role within a complex entity, and covering areas such as message and content development, digital platforms, branding, website and other online content, email marketing, publications and stakeholder communications. The ability to take knowledge and transform it into interesting and persuasive messages and content, and disseminate it to the right audiences through the most effective distribution channels, is critical.
- A bachelor’s degree is required (preferably in English, journalism, or a related field); advanced degree preferred.
- A demonstrated commitment to social justice and access to justice issues is essential and, preferably, in conjunction with knowledge of the legal profession and the legal community.
- Experience developing, implementing and measuring the impact of communications strategies.
- Excellent writing, editing and oral communication skills; exceptional attention to detail required.
- A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently.
- High energy, maturity, and leadership skills, with the ability to serve as a unifying force and to position and execute communications discussions at both the strategic and tactical levels.
- Sincere commitment to work collaboratively with all constituent groups, including staff and other supporters.
- Self-starter, able to work independently, and enjoys creating and implementing new initiatives.
- Experience with the Adobe Creative Suite (particularly InDesign and Photoshop) required and comprehension of HTML and CSS, a plus.
- Knowledge of database operations and management is strongly preferred.
- Audio/video/photo editing skills are required.
- Must be tech savvy and comfortable learning new software and technology independently.
Compensation & Benefits
The salary range for this position is $75,000 – $90,000, depending on candidate qualifications, including job-related knowledge, skills and experience.
A comprehensive benefits package is offered including:
- Medical, Dental and Vision insurance with 100% employer-paid premium for employee. Medical, Dental and Vision insurance available for employee’s dependents at additional cost. (Summary of Benefits for all offered plans will be provided before a first interview.)
- Ten (10) days of vacation
- Three (3) Floating Holidays
- Ten (10) days of sick/administrative leave
- Winter break at the end of December
- Flex time bi-weekly
- Long-term disability insurance
- Life insurance
- Employer contribution of 3% of annual salary to a 401(k) plan
- Access to a free fitness center on-site
- Cell phone reimbursement contribution
Other
- PBI staff, including the Manager of Communications, work remotely for a portion of the work week. However, all staff members are expected to be in-office in Washington, D.C. on a weekly basis currently and as required in the future.
- All PBI staff are required to be fully vaccinated against COVID-19, which must be verified prior to acceptance of any PBI offer letter. PBI will provide reasonable accommodation(s) based on medical or religious grounds.
- Periodic travel is required to PBI’s events.
Application Process
Applications will be accepted until the position is filled and will be reviewed as they are received.
To apply, please send a cover letter, resume, 3 substantive writing samples (not to exceed 500 words each), and a list of references to:
Christopher Niebling (he/him)
Operations Manager
jobs@probonoinst.org
PBI’s office is located at 1620 I Street, NW, Washington, DC 20006
Applications by email only. No phone inquiries please.
PBI is an equal opportunity employer, and women and persons of color are particularly encouraged to apply.
