Day: May 2, 2017

The Power of Stories and Pro Bono

Long time readers of The PBEye might remember a blog post from 2014: Television and Pro Bono: An Innovative Approach. The post detailed how Viacom Inc.**, one of the world’s premier entertainment brands, combined the medium of television with the unique skills of its legal department and production staff to engage in pro bono. To increase public awareness of gender-based violence and the implications of Kenya’s 2006 Sexual Offences Act, Viacom worked with the producers of its television program, Shuga: Love, Sex, Money, to incorporate important legal information into the storyline and leverage the program to educate the Kenyan community and viewers

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