Day: March 19, 2012

VIDEO: Why Do Pro Bono? Cheryl Naja, Alston & Bird LLP

Why do pro bono?  Why not?  Well, it’s not quite as simple as that, but we at The PBEye have been grateful to have great friends and supporters who can explain the many important reasons to do pro bono legal work. This week hear from Cheryl Naja, pro bono and community service manager at Alston & Bird LLP* about why it’s important to do pro bono. YouTube Link *denotes a Signatory to the Law Firm Pro Bono Challenge®

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Large Firms Embracing Social Media

In a previous post on The PBEye, our friend Lisa W. Borden, pro bono shareholder at Baker, Donelson, Bearman, Caldwell & Berkowitz, P.C.* wrote about the importance of social media to a law firm’s business and gave some tips on how firms can be savvier in promoting their pro bono work online.  Now, a recent article in The Washington Post depicts a growing trend.  “Leaders at several top 100 firms are for the first time hiring full-time social media specialists to manage firms’ LinkedIn, YouTube, and Twitter accounts, and many more are making a concerted effort to prioritize social media outreach

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