Day: August 21, 2014

Is Your Firm Camera-Ready? (Part Two)

Last week, The PBEye reported on ways that firms can use videos both internally and externally to showcase their commitment to pro bono and enhance their pro bono marketing efforts. These videos come in many varieties; some videos feature attorneys and staff discussing why they do pro bono and the broad range of the firm’s pro bono offerings, others go deep and focus on particular pro bono cases undertaken by the firm, and some spotlight pro bono clients, enabling them to tell their own stories and share their perspectives. We recently reviewed more than 80 pro bono videos, which had

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