Did you know social media can be good business? It can! A study by the U.S. Chamber of Commerce Foundation found that neutral feelings towards a company can be shifted to positive by increasing the promotion of CSR using social media.  By expanding their social media presence to include emerging applications like Instagram, law firms and their pro bono programs can not only increase engagement but connect visually with clients, partners, the community, and others while promoting pro bono and access to justice. Previously, we have discussed the impact of cultivating a law firms’ social media presence to promote their

We’ve previously shared highlights from the 2016 Report on the Law Firm Pro Bono Challenge®, such as information about law firm charitable giving. Challenge signatories visibly acknowledge their institutional, firm-wide commitment to provide pro bono legal services. They agree that they “will use [their] best efforts to ensure that a majority of both partners and associates in the firm participate annually in pro bono activities.” Participation rates in 2016 remained steady for both partners and associates: 65.5% of partners and 84.4% of associates participated in pro bono, with an overall attorney participation rate of 74.9%. Many law firms struggle with