Large Firms Embracing Social Media
In a previous post on The PBEye, our friend Lisa W. Borden, pro bono shareholder at Baker, Donelson, Bearman, Caldwell & Berkowitz, P.C.* wrote about the importance of social media to a law firm’s business and gave some tips on how firms can be savvier in promoting their pro bono work online. Now, a recent article in The Washington Post depicts a growing trend. “Leaders at several top 100 firms are for the first time hiring full-time social media specialists to manage firms’ LinkedIn, YouTube, and Twitter accounts, and many more are making a concerted effort to prioritize social media outreach